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ABOUT US

Purpose: Encouraging and educating the next generation of overachievers as they progress through the trials and triumphs of life.

Mission: Educate, inspire and motivate the next generation of overachievers to push forward to reach their full potential.

The Company

The company Joi Doll Inc was established November of 2010 in Chicago, Illinois. Joi Doll Inc. was founded and developed by the Mother-Daughter duo Victoria L. Gatling and LaTrece Joi Russell to help enhance the lives of little girls everywhere.

Latrece Russell felt that by creating an inspirational, motivational, educational speaking doll called the JOI DOLL. She would be able to impact lives everywhere. Joi Doll has been heavily promoted and marketed in several major markets including, Chicago, L.A., New York, Atlanta, and Houston.

Joi Doll has caught the attention of several media outlets. Including radio station, blogs, television shows, and newspapers including The Chicago Times newspaper, Indiana Times and Inland Valley News. Joi Doll also has a social media following on Facebook, Instagram, and Twitter.

Being in attendance at the largest toy fair in the nation hosted in New York City. Joi Doll has made a name for herself. Joi Doll annually attends the many awards shows gifting suites in Hollywood, CA. In addition to being presented at high profile events, Joi Doll has also hosted several events such as the Beauty in Me fashion show, (promoting self-esteem and image awareness), Story Time with Joi (to promote Literacy), and the High School Entrepreneurship Tour (promoting entrepreneurship among high school students).