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Joi Doll Photo.jpg — ABOUT US

Purpose: Encouraging and educating the next generation of overachievers as they progress through the trials and triumphs of life.
Mission: Educate, inspire and motivate the next generation of overachievers to push forward to reach their full potential.
The Company
The company Joi Doll Inc was established November of 2010 in Chicago, Illinois. Joi Doll Inc. was founded and developed by the Mother-Daughter duo Victoria L. Gatling and LaTrece Joi Russell to help enhance the lives of little girls everywhere.
Latrece Russell felt that by creating an inspirational, motivational, educational speaking doll called the JOI DOLL. She would be able to impact lives everywhere. Joi Doll has been heavily promoted and marketed in several major markets including, Chicago, L.A., New York, Atlanta, and Houston.
Joi Doll has caught the attention of several media outlets. Including radio station, blogs, television shows, and newspapers including The Chicago Times newspaper, Indiana Times and Inland Valley News. Joi Doll also has a social media following on Facebook, Instagram, and Twitter.
Being in attendance at the largest toy fair in the nation hosted in New York City. Joi Doll has made a name for herself. Joi Doll annually attends the many awards shows gifting suites in Hollywood, CA. In addition to being presented at high profile events, Joi Doll has also hosted several events such as the Beauty in Me fashion show, (promoting self-esteem and image awareness), Story Time with Joi (to promote Literacy), and the High School Entrepreneurship Tour (promoting entrepreneurship among high school students).

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MEET JOI

Born Latrece Joi Russell, November 13, 1986. A graduate of Oak Forest High School, Ms. Russell furthered her education at Clark Atlanta University. She successfully obtained a Bachelor of Science in Psychology and is currently enrolled in Ashworth College with a Master in Marketing in progress.
Ms. Russell at the age of eight years old she found herself as the motivational speaker for many church and community events. Growing up with Turner Syndrome, Ms. Russell faced many challenges but always kept her drive and ambition to succeed. Even in the face of adversity, Ms. Russell has been and is a positive influence to all those whom she crosses.
November of 2010, Ms. Russell developed Joi Doll Inc, thus taking on entrepreneurship, one of the most challenging yet rewarding tasks she ever faced. Joi Doll Inc is the home of the 1st ever inspirational, educational, motivational speaking doll. Ms. Russell believes the Joi Doll will educate, motivate and inspire young girls throughout the world.
Since the creation of Joi Doll, Ms. Russell has also created a foundation Developing D.O.L.L INC. who have hosted many community-based events throughout the Chicagoland area such as reading with youth to promote literacy and organizing educational seminars and food drives donating food and other nonperishable items to women and children shelters, along with hosting entrepreneurial and character-building forums for adolescents and teens
Alongside her Corporation and Non-For-profit, Ms. Russell has authored a book entitled Making of A Doll an autobiography that highlights pivotal moments and encounters that have shaped her to be the person we all know to be published in early 2021.

In addition to educational and professional endeavors, Ms. Russell also finds her actively involved/affiliated with not only her church, Family Christian Center, but other social and service organizations including, OES, NAACP, NCNW, NCBW100, TLOD, Alpha Kappa Alpha Sorority Inc. Ms. Russell Community involvement and Professional achievement has caused Ms. Russell to be recognized and honored by several organizations throughout the Chicagoland area which includes the 100 Black Queens of Chicago.

Joi Doll represents

Faith

Faith: With faith, a person can withstand anything. Joi Doll has the capabilities to teach affirmations and scriptures.

Education

We cannot not stress enough the importance of education. We believe that education and literacy is one the most important gifts one can give to themselves. Here at Joi Doll we respect education on every level.

cyber safety.jpg — Cyber Safety

At Joi Doll we understand that we live in a fast paces technology world. Therefore we would like to ensure that our young girls remain safe while on the internet and using the gift of technology. Joi Doll has the capabilities to teach cyber safety.

anti bullying.jpg — Anti-Bullying

At Joi Doll we understand the importance of respecting one another as well as having the expectation of having the respect from others. We want to convey the message to be mindful of what we say to each other and how we treat each other. Joi Doll has the capabilities to teach anti-bullying.

Healthy Eating

Healthy Eating: We understand the importance of healthy eating and living a healthy lifestyle.

Etiquette and Manners

We understand with good manners and proper etiquette a person will go far in life.

Water Safety.JPG — Water Safety

Water is the only substance that is soothing enough to heal and calm yet strong enough to destroy.

Community Service

At Joi Doll, we understand the importance of community service and giving back to our community.

Girl Athletes

At Joi Doll, we love and respect our athletes. They show and prove that girls can dominate and reign as champs in all sports.

south africa.jpg — Cultural Awareness

Cultural Awareness:
At Joi Doll, we love and respect the diversity of this world. Our differences are what makes us all unique.

The Arts

Musicians, Theater , Artistry, Poetry ,Dance!!
Here at Joi Doll we respect and support the arts.

Careers

Here at Joi Doll, we want girls to excel and become whatever they would like to become.

JOIDOLLREPRESENTS

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ChicaGO-Los Angeles